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Informa Connect Case Study →Mustard Squad · YouTube series Mustard Squad: 19 stadiums, 9 states, one series
An original YouTube series reviewing the fan experience at minor league ballparks, filmed at 19 stadiums in 9 states in one summer.
The video
We Found a Minor League Baseball Stadium on an Island. Episode 7 of Mustard Squad, a YouTube series ranking the fan experience at Minor League Baseball stadiums. This one visits the Harrisburg Senators.
The brief
Mustard Squad reviews the fan experience at minor league ballparks. The concept was already in place. Our job was to turn it into a series: a repeatable format, storylines, scripts, a shoot plan and the edit.
What we did
- Developed the episode format, storylines and scripts
- Filmed 19 stadiums in 9 states in one summer, enough for a year of episodes
- Shot each episode in a single day of about seven hours: team interviews, fan interviews, every recurring segment, b-roll and game footage
- Edit each episode in about two weeks and publish every other week
- Manage the YouTube channel
Results, as of October 2026
- 105,646 views across the first 8 episodes
- 629 subscribers
- Best episode: Harrisburg Senators, 25,500 views
What the teams said
“Excellent job! Absolutely loved it!” Somerset Patriots
“Had a chance to watch it over the weekend, it was awesome! Thanks so much again for coming out and hope to have you all out at the ballpark again soon!” Reading Fightin Phils
We don't only think about the video. We think about what it does for the business: the metrics, the revenue, the brand and the proof.
Related
Services behind this project
- YouTube Channel Management →
- Where We Shoot: NJ, NYC, Philadelphia and Nationwide →
- Video Production Pricing →
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Fleet Freedom Case Study →Get a quote for a project like this
Four quick questions, and it goes straight to Brandon. He'll reply personally within one business day with a fixed-price quote.
“Brandon has helped me create & film content for 3 years now. He has been a huge part of launching my brand and channel.”
Prefer to talk it through?908-433-2442Book a 15-minute call