Pricing guide
How much does video production cost in New Jersey?
At Ascari Digital, most video projects start at $2,500. A single-camera production day starts at $1,500, a 2–3 minute event highlight edit at $1,000, a one-day website hero video at $4,500, and a multi-day brand film at $10,000. What you actually pay depends on four things: crew days, edit complexity, number of deliverables and travel. The rest of this guide explains each one, so you can read any quote, ours or anyone else’s, and know what you’re paying for.
Why video prices are hard to compare
Ask three New Jersey production companies for “a two-minute company video” and you can get three quotes that look nothing alike. That’s not usually because someone is overcharging. It’s because “a two-minute video” can mean one person with one camera for an afternoon, or a crew of four, a lighting package, two locations, motion graphics and a week of editing.
The fix is to compare quotes by what’s inside them, not just the total. A good quote is one fixed price with a clear list of what’s included. If a quote doesn’t spell out what you’re getting, ask.
The four things that move the price
1. Crew days
Time on set is the biggest cost driver. A production day covers the crew, the camera and audio gear, and the hours on location. We book by the day; there’s no half-day shooting rate, and a production day is the smallest unit.
More shoot days, more locations or a bigger crew all add to this line. A multi-camera setup or a lighting package for interviews is added to a production day and quoted per project.
2. Edit complexity
Editing is where a video becomes a video, and it varies more than people expect. A clean interview edit with b-roll and licensed music is straightforward. An edit with custom animation, many sources, motion graphics, a storyboard to follow or a same-day deadline takes more hours and more people.
Revisions sit here too. Our hero video price includes two revision rounds, which is enough when the goals are agreed up front.
3. Number of deliverables
One finished video costs less than a main edit plus a 30-second cutdown, three vertical versions for social and a set of stills. Each extra deliverable is more editing time, even when it comes from the same footage.
This is also where you get the best value. A vertical social cut from an existing edit starts at $350, far less than shooting something new.
4. Travel
We’re based in Cherry Hill. We cover most of the Northeast locally, from DC up to New York and Connecticut, and from eastern Pennsylvania to the Jersey Shore. Outside our local area, travel days are billed at half the production day rate, plus expenses. A shoot across the country adds flights and hotels, and it’s all included in your quote so there are no surprises.
What different videos cost
Here are our published starting prices. Every one of them moves with the four factors above.
| Video | Starts at | What’s included at that price |
|---|---|---|
| Production day | $1,500 | One camera, wireless audio, crew on site for the day |
| Event highlight edit | $1,000 | A 2–3 minute recap with music and color |
| Vertical social cut | $350 | Cut from an existing edit |
| Hero video | $4,500 | Prep call, one shoot day at one location, one lit interview plus b-roll, an edit of about two minutes with licensed music, two revision rounds |
| Brand film | $10,000 | Two or more shoot days, storyboarding, location scouting, custom animation, social cutdowns |
| YouTube channel launch | $2,500 one-time | Positioning, branding, trailer, 90-day content plan |
| YouTube channel management | $1,500 a month | You supply the videos; we handle titles, thumbnails, publishing, optimization and comments |
| YouTube full production and management | $4,500 a month | One batch shoot day and four episodes a month, plus publishing and a monthly review, for a simple single-location format |
Live streams, same-day event edits, photography, training libraries and multi-camera packages are quoted per project. Enterprise projects are quoted individually.
Five ways to get more from your budget
Plan every deliverable before the shoot. If you’ll want a social version, a short cutdown and stills, say so at the start. Capturing them on the same day costs far less than coming back.
Batch your shoots. One production day can produce a hero video’s interview, a few testimonials and a set of social clips if it’s planned that way. The same is true for YouTube: we film several episodes in one batch day.
Have your people and places ready. Delays on set cost crew time. Confirm who’s on camera, clear the location and have brand assets ready before the crew arrives.
Consolidate feedback. Agree on who approves the edit and collect notes in one round. Scattered feedback from five people is the fastest way to use up revisions.
Reuse footage. A conference you filmed for a highlight edit is also a source of social clips, YouTube material and training content. Ask what else your footage can become.
What a good quote should include
Whoever you hire, look for:
- Crew days and crew size, spelled out
- What’s being delivered: how many videos, how long, which formats
- Revision rounds included in the price
- Music licensing, so you’re not surprised later
- Travel, so it isn’t a surprise later
- Timeline from shoot to final delivery
If any of these is missing, ask. A production company that can’t tell you exactly what its quote includes will be hard to work with on set.
Questions to ask a New Jersey video production company
- Can I see work similar to my project, for clients like mine?
- Who will actually be on set and who will edit?
- What does the price include, and what would make it go up?
- How many revision rounds are included?
- Who owns the footage and the finished video?
- How will you handle travel if we shoot outside your area?
Getting a quote from us
Tell us the goal, the date and roughly what you need, and Brandon will reply personally within one business day with a fixed-price quote. You can also see every published starting price on our video production pricing page, or read how we approach corporate video production and event video coverage.
Brandon Ascari
Founder of Ascari Digital, a video production company in Cherry Hill, New Jersey. Brandon holds an MFA, has more than ten years in production, and taught video production at Seton Hall University. His crew produces for Google, Sony and Informa Connect and runs its own YouTube channels.